“Your brand is the identity of your business. Choose it Carefully.”
Branding Consulting and Strategy Programs
Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.
As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. FVC has approach to brand management, marketing mix and resource allocation with more than doubles revenue growth rates.
We begin by mapping the market share and profit position of the client’s brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.
We develop insights that work for our clients. Our approach and recommendations are highly customized and lead to practical actions. Read some of our experts’ perspectives on important issues—for our clients and their industries.
We have a dedicated team of experts that focus on marketing and brand strategy opportunities.